Professional Summary
Self-motivated digital marketing expert with more than 5 years of experience in different industry domains like travel, education, fashion, technology, gifts, telecommunication, etc
Monitor the world of search engines to ensure compliance with guidelines and algorithms.
Work Experience
Manager – SEO Jan' 14 - Present
Resultrix | www.resultrix.com | Gurgaon, India
Major Projects: www.airtel.in, www.marriott.com.au, www.rb.com
Team Lead – SEO Sept’11 – Jan’14 (2.4 years)
Resultrix | www.resultrix.com | Gurgaon, India
Major Projects: www.airtel.in, www.marriott.com.au, www.rb.com
Team Lead – SEO Sept’11 – Jan’14 (2.4 years)
AdGlobal360 | www.adglobal360.com | Gurgaon, India
Major Projects: www.kesari.in, www.veenaworld.com, www.myflowertree.com, www.careerbuilder.co.in, www.lpu.in, www.triportrap.com, www.tui.in, www.merastore.com
Search Engine Optimization (SEO)
On-Page Optimization: Rich Snippets, Content Optimization, URL Mapping, URL Redirection, Title & Meta Tags, Breadcrumbs, Sitemap, H Card, Canonicalization, etc.
Google Analytics: Analysing Traffic, Setting Goals and Optimization
Preparation of SEO Initial analysis and pre-proposal report for sales team
Best performing keywords Selection for new clients
Website Optimization for Panda & Penguin Updates
Progress Tracking and planning for effective website performance
Social Media Optimization (SMO)
• Create effective plans to engage and empower the customers on (Facebook, Twitter, LinkedIn, Pinterest, Flickr, Blog, YouTube) of existing clients
Pay Per Click (PPC)
• Managing PPC campaigns on Google Adwords & Facebook Ads only for existing SEO clients.
Online Reputation Management (ORM)
Implementing and maintaining Google Business Places / Local Listing
Email Marketing using Benchmark Tool
Provide training on SEO & SMO to new joiners’ in Sales and Campaign team
SEO Executive July’09 – Sept’11(2.3 years)
Tangence | www.tangence.com, www.resultfirst.com | Noida, India
Radix Info Solutions | www.radixinfosolutions.com | New Delhi, India
On-Page Optimization
Off-Page Optimization
Dynamic & Ecommerce Websites Optimization
Keyword research and competitor analysis
Identify and implement strategies for increasing traffic through organic search
Major Projects: www.legendaryusa.com, www.jessicaswedding.com, www.kpiultrasound.com, www.petcot.com, www.babygearexpo.com
Web Developer Trainee July'08 - July'09 (1 year)
Radix Info. Solutions | www.radixinfosolutions.com | New Delhi, India
Worked in cross platform product development on Windows and Web on Visual Studio .Net 2.0 & 3.5, SQL Server
Projects Undertaken:
“e-Commerce” for ICEM Infonet Pvt. Ltd
“Training Institute” MappingMinds.in
In both Projects Platform Used: .NET 3.5 (IDE: MS Visual Studio 2008)
Front End: ASP.Net using C#, HTML, JavaScript, AJAX.
Back End: SQL server 2005
Team Size: 4, 3
Training
Training Title: Live project training on Visual Studio 2008 securing 80%
Organization: HCL CDC, Gurgaon.
Technical Proficiency
SEO: Rich snippets (microdata, microformats, RDFa and Data Highlighter), Schema.org, Google Analytics, Google Webmaster tools, Keyword analysis tool (Google AdWords), Content Optimization, URL Mapping, URL Redirection, Title & Meta Tags, Breadcrumbs, Sitemap, H Card, Canonicalization, etc.
SMO: Radian6, ThoughtBuzz
PPC: Google AdWords, Facebook Ads
Local Listing: Google Places, FourSquare
Email Marketing: Benchmark Tool
CMS Worked On: Zen Cart, OSCommerce, Wordpress, Magento, Joomla, Drupal
Programming Languages: OOPS concept (C#, .NET, C++), C, SQL.
Web Technologies: .Net 3.5, Dreamweaver, Photoshop, HTML, AJAX, Java Script, etc.
Database Tools/Backend Technologies: MS SQL Server 2000/2005(including stored procedure, trigger, functions etc.), MS-Excel, MS-Access
Professional and Academic Qualifications
B.Tech in Computer Science and Engineering from V.C.E, Rohtak securing 63% in 2008
Higher Secondary from C.R Memorial Public School, Rohtak under C.B.S.E in 2004
Matriculation from Gyan Dhwaj School, Rohtak under C.B.S.E in 2002
Personal Dossier
Full Name: Gaurav Makkar
Father’s Name: Mr. Govind Makkar
Date of Birth: 28 November, 1987
Marital Status: Single.
Hobbies: Net surfing, Playing Snooker and Chess.
Strengths: Positive attitude, Friendly, Co-operative, Team Spirit.
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You can search me with Gaurav Makkar + Digital Marketing Expert, Digital Marketing Resume, Internet Marketing Consultant India, Internet Marketing Expert Resume, Digital Marketing Manager Resume, SEO Expert Resume, SEO Expert India, ORM Consultant India, SEO Manager Resume India
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